Posts tagged " corporate video "

Video Production – Short About Us Videos

December 21st, 2015 Posted by News No Comment yet

Have you ever wondered how a Video Production can help sell your product or service online?

Well the Team at Bartercard Australia have known about the power of video for many years and have created a few about us videos that help sell them to a potential audience around the world.

About us videos are a great way to engage your viewer without feeling like you are trying to get them to buy, It instills confidence in the viewer about you and at the same time sells your company to them so they will be more likely to buy your service. This type of video production can be in any style you want that suits your business, from a simple presentation to camera to a more complex animation, the possibilities are unlimited.

Video production is a tool to help you to engage your potential clients better and sell easier online and offline at anytime of the day on any platform and any where.

Check out the latest about us video produced for the team at Bartercard

Christmas Party event planning

November 2nd, 2015 Posted by News No Comment yet

The job of planning the company Christmas party can often seem overwhelming, how do you please everyone and make it fun?


One big thing that can make or break an event through is planning, So how do you get it right. here are a few steps to help make it easy and memorable.

Set the date

Christmas is a busy period, the busiest of the year for many people venues fill up fast. That means you want to get a date secured in as early as possible.As with all event management this helps set the pace for the rest of the steps. But a few tips on the date, the day after may not be the most productive so pick a date that wont clash with the major presentation the company is giving, or pick a date in January if the venue you are after is out of your budget, there are big savings to be made.


Find out the budget

The size of your budget will ultimately have a huge impact on the type of Christmas party you organize, determining everything from the food and booze to the entertainment and choice of venue. and as every good even planner knows make sure you have enough in reserve through for any unforeseen expenses


What style of Christmas party you’re after

There is almost endless variety when it comes to the type of Christmas party that you can plan. It will be depend on many factors, including the location, budget, numbers attending and how much you want to be directly involved in planning and managing the event.

Checkbox Do you have the budget to accommodate husbands, wives and partners? These are the people who support your people so it’s good to thank them if you can afford it – but don’t compromise the quality of the party over it. You may also want to gauge whether or not your colleagues want partners to be involved or not.


If investigating these ideas sound like a lot of hassle you could contact an event company to do all the hard work for you, that way all you will have to do is select the best option. Some may charge for their services and others may just take a commission from the venue, event planner or the suppliers.

And  feel free to pick our brains, we can find ways to make your dollar go further or think outside the box when it comes to any event planning requirements

Making it look pretty: theming

The event theme is the heartbeat of your event and should be integrated throughout every aspect of the day or night.

Checkbox Choose a theme and plan it thoroughly. Some popular ideas include traditional Christmas, vintage, 60s, 70s, 80s, quintessentially English, pantomime, circus,  winter wonderland, ballroom,….. the list is endless

Checkbox Then decide how you can pull off the theme c=off and if you need support contact us for event theming inspiration and quotes.

Fill bellies: the food

Food is the key part of any party and can easily be incorporated into the theme you choose. And it can make or break the event, but it does not have to be exspensive. if your event is outdoors there are great catering companies that will come out and venues often have great buffet packages

Checkbox Choose how you would like the food to be served. For example, do you want pre-dinner nibbles placed on the tables or canapés taken round by waiting staff? Would you prefer a buffet or a sit down three-course meal with full silver service – and will this be a set menu or will guests need to choose beforehand?

Checkbox Organize a vegetarian option if required and try to accommodate as many other dietary requirements as possible.


Making the right noises: choosing the entertainment

Dancing Movies, Bands or comedy show at the Christmas party is usually a must and it’s the perfect opportunity for everyone to really let their hair down. But it does of course depend on the type of group you are catering for and how you want the night to pan out.

Make sure you have entertainment covered that will suit your audience and fill the evening. if you want some support in sourcing or selecting the right type of entertainment then chat to our event management team

Organise ‘thank-you’ speeches and awards

If you want the Christmas party to act as a thank-you to the staff then a nice way to thank everybody is by actually saying it.

Checkbox Ask a director or manager to deliver a short ‘thank-you’ speech and (if appropriate) give out a couple of awards to anybody who deserves to be recognised. Please note that any speech given at a party should be short, loud enough to be heard and not done too late – you want to ensure the speeches don’t get too rowdy or out of hand and that they don’t stop everybody from getting on and enjoying themselves.


Adding that touch of wow: extra ways to enhance your event

Sometimes little changes can make all the difference. You want your event to be enjoyable, pleasant and memorable for all the right reasons. chat to us and find out a for ideas that can make your event stand out from the ordinary and make it memorable for months to come



Video Streaming – Viewer Engagement

April 2nd, 2015 Posted by News No Comment yet

Are you looking for a few tips to drive viewer engagement in your videos post event? Check these out.

Firstly it is important to decide if the video content you are capturing is not about the amount of view but rather the outcome or the preservation of the information.
Based on this, here are a few ideas that past clients have used to drive conversation and engagement around their video productions and their topics.

Gold Nuggets
This one is not about food but rather simple rewards. In this, case what we can do is embed a slide (or ask a question about a slide) at a random location in all or just one of your videos. You then advertise through newsletters or email that there is a reward hidden (or which videos to find the answers in) in the video presentation(s) and once a viewer finds it can direct them to send an email or visit a website to claim a discount /enter a competition etc. It is essentially a great motivator to get the viewer to watch the video stream and therefore learn about the topic.
Social Media
We encourage you to use the video streaming in your social media, if you have a Facebook, twitter or LinkedIn Groups use the video productions in them to start conversations or even in current conversations if they have relevance– you can easily drop the link in with a simple question about an idea a speaker put forward as a quick way of starting a conversation. By using free web services like you can easily shorten the web link from the long length to a few characters thus enabling you to have a cleaner URl for placement on the social media sites and even use it in twitter with your tweets.

Newsletters & the Play from Button
Newsletters are a great tool to promote the video4 production, however the webcast and YouTube platform has a handy little feature that helps you to really take conversations to the next level. The Play from Link is a great tool if you want to take a viewer straight to a particular location in the video, i.e say there is a really hot topic going around and one of your speakers has spoken about a great solution to it, all you need to do is write a quick blurb about it and then ask the reader of the newsletter to click on the link to view what he has to say about it, this then takes them straight to the hot topic and if they are keen they will then watch the remainder of the presentation.
As well as newsletters you can use this feature as part of your social media engagement if you need to reinforce a point or expand a conversation.

Polls (Webcasting only)
This is a great feature that we can turn on and set up where you can ask question(s) and let the viewer select from a Multiple choice answers – you can use this feature on its own or as part of social media conversation – I.e. ask them to watch a section of the video (using the play from feature) and then get them to take the poll on the player – the results can then be used for your information gathering or as part of the conversation on social media.
Constant Communication
With the amount of information on the web and the fact that we all seem to be busy people in our daily lives it is imperative that you firstly strike while the iron is hot and get the information into your audiences hands quickly, but it is also important that you use follow up techniques and reminders in the weeks and months to come. Promote your videos (and more importantly the benefit of watching them) via any websites / email footer / social media / newsletter or hard print medium you have available. If your potential audience does not know that the content is there they will not go looking for it and thus will not get to take up the content and understand the message.

Other Ideas include
 Use the video production in future presentations
 Build them into Blogs on your or other websites
 Feature them prominently on your landing page of your site
 If you have engaged a sponsor to support your videos get them to send it out to their database
 Use QR codes to make it easy for mobile devices to get to the content from print media
 Advertise the content before it is released to your delegates in pre-conference releases and during the event
 Use it in a training course
Most importantly people watch a video to get some sort of benefit or meet a need. Make sure you promote the reason to watch not just the fact that it is available to watch.
Should you require any information on these ideas or any of our Webcasting or Video Streaming options please contact us

Innovation in 2015

February 23rd, 2015 Posted by News No Comment yet

With 2015 well underway and the battle for your audiences attention and patronage at your upcoming events here are a few ways to help make your event stand out and get the sales you want.


Social Integration

Social Media is a fast paced and exciting area when it comes to conferencing and events. The majority of your attendees come for the information and the networking opportunities. Social Media can support both of these needs before, during and after the event.

Before the corporate event starts it is a great idea to use Facebook and Twitter to start the conversations and drum up the excitement about the event and its topics. You can even use the conversation to develop your program and direct panel sessions during the event.

During the event the conversation can flow on these platforms, provide internet at the venue and encourage participants to answer questions or promote topics through the social platforms. you can display these feeds on the big screens at appropriate times to show everyone where the conversation is heading.

The Use of QR Codes helps to make it easy for people to join the conversation and access internet feeds  Or you can even get the audience involved in taking your photos of the event and by using instagram collate them for everyone to see on the big screen.

The best thing about all these tools – they are free to low cost to set up, meaning added value to your delegate at almost no cost to your event.

Here are just a few social tips for your next corporate event

  • Create Hash Tags that people can follow
  • Create a Facebook page people can join
  • Use twitter to pose questions
  • Use Google Forms or similar to gauge feedback
  • Create live polls for keynote or Panel sessions
  • QR codes so delegates can easily scan and access programs or Wifi
  • Instagram Feeds of delegates photos

Blue Shadow Group has the team and skills to make any or all of these ideas reality, feel free to chat to the team today to see what social tools could work for your event.



Audio visual hire Brisbane with lasers Laser EventsWell we are not talking about the high powered lasers that can cut through steel like the movies, what we have skilled into our arsenal of tools is a simple yet effective laser solution that will compliment any event theming. Blue Shadow Group have developed, with specialized technicians, a complete laser package that can take any event theming from ordinary to extraordinary. Lasers are are great solution to have when it comes to your event audio visual requirements. They allow you to create movement, energy and atmosphere  in any room be it indoor our outdoor. Check out some of our laser events and then have a chat to the team to see how it can work for your event.