Posts tagged " corporate video production "

Video Streaming – Viewer Engagement

April 2nd, 2015 Posted by News No Comment yet

Are you looking for a few tips to drive viewer engagement in your videos post event? Check these out.

Firstly it is important to decide if the video content you are capturing is not about the amount of view but rather the outcome or the preservation of the information.
Based on this, here are a few ideas that past clients have used to drive conversation and engagement around their video productions and their topics.

Gold Nuggets
This one is not about food but rather simple rewards. In this, case what we can do is embed a slide (or ask a question about a slide) at a random location in all or just one of your videos. You then advertise through newsletters or email that there is a reward hidden (or which videos to find the answers in) in the video presentation(s) and once a viewer finds it can direct them to send an email or visit a website to claim a discount /enter a competition etc. It is essentially a great motivator to get the viewer to watch the video stream and therefore learn about the topic.
Social Media
We encourage you to use the video streaming in your social media, if you have a Facebook, twitter or LinkedIn Groups use the video productions in them to start conversations or even in current conversations if they have relevance– you can easily drop the link in with a simple question about an idea a speaker put forward as a quick way of starting a conversation. By using free web services like http://goo.gl/ you can easily shorten the web link from the long length to a few characters thus enabling you to have a cleaner URl for placement on the social media sites and even use it in twitter with your tweets.

Newsletters & the Play from Button
Newsletters are a great tool to promote the video4 production, however the webcast and YouTube platform has a handy little feature that helps you to really take conversations to the next level. The Play from Link is a great tool if you want to take a viewer straight to a particular location in the video, i.e say there is a really hot topic going around and one of your speakers has spoken about a great solution to it, all you need to do is write a quick blurb about it and then ask the reader of the newsletter to click on the link to view what he has to say about it, this then takes them straight to the hot topic and if they are keen they will then watch the remainder of the presentation.
As well as newsletters you can use this feature as part of your social media engagement if you need to reinforce a point or expand a conversation.

Polls (Webcasting only)
This is a great feature that we can turn on and set up where you can ask question(s) and let the viewer select from a Multiple choice answers – you can use this feature on its own or as part of social media conversation – I.e. ask them to watch a section of the video (using the play from feature) and then get them to take the poll on the player – the results can then be used for your information gathering or as part of the conversation on social media.
Constant Communication
With the amount of information on the web and the fact that we all seem to be busy people in our daily lives it is imperative that you firstly strike while the iron is hot and get the information into your audiences hands quickly, but it is also important that you use follow up techniques and reminders in the weeks and months to come. Promote your videos (and more importantly the benefit of watching them) via any websites / email footer / social media / newsletter or hard print medium you have available. If your potential audience does not know that the content is there they will not go looking for it and thus will not get to take up the content and understand the message.

Other Ideas include
 Use the video production in future presentations
 Build them into Blogs on your or other websites
 Feature them prominently on your landing page of your site
 If you have engaged a sponsor to support your videos get them to send it out to their database
 Use QR codes to make it easy for mobile devices to get to the content from print media
 Advertise the content before it is released to your delegates in pre-conference releases and during the event
 Use it in a training course
Most importantly people watch a video to get some sort of benefit or meet a need. Make sure you promote the reason to watch not just the fact that it is available to watch.
Should you require any information on these ideas or any of our Webcasting or Video Streaming options please contact us

Non Verbal power of Web Video

July 15th, 2014 Posted by News No Comment yet

Sean Rosensteel wrote an interesting article about the power of web video and the impact it can have on your business

Here is an excerpt – the full article can be found here 


Social media groupies and web marketing nerds, this is our world.

758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScorereport.

While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that.

In his book Honest Signals Dr. Alex “Sandy” Pentland, professor at the MIT Media Lab, has identified four core unconscious, nonverbal ways that humans communicate with one another. They are…

  • Activity
  • Interest
  • Mimicry
  • Consistency

The most important of these that’s revealed in video is consistency. This is also recognized as fluency. His research shows that people who know what they’re doing and are truly influential have a certain consistency with their rhythm and motion. Sure, it may be practiced – but it’s honest and hard to fake.

 

5 Tips for Web Videos

July 9th, 2014 Posted by News No Comment yet
If you have a website, chances are you’ve noticed the explosion of web videos. What used to be a rarity with video being an expensive exercise, businesses without video on their site is probably falling behind. So how do you make your video stand out from the masses and work as your best marketing tool. And here are some tips to help you get teh most out of your web video.

#1 Have an idea what you want to achieve

Know your target audience and what they want to see. do you need to connect with your audience or are you aiming to just wants to be entertain them? Whatever your audience, keep tour web video personal. Know your message before anything else. This will help keep the filming and editing process running as smoothly as possible, saving you time and money. It is very easy to spot a poorly planned video; you’ll lose more than just brownie points if you deliver a sloppy job so keep it sharp.

#2 Short is best

The reason video marketing has such a high rate of success is its ability to capture an audience and not let them drift away like other marketing mediums that require the audience to read rather than just watch.  So keep it short, and to the point and if there’s something you really want your viewers to see, put it near the beginning.

#3 Quality & Quality

Make sure your concept is worthy of your brand.  You need to showcase your brand and show your audience the big picture, why you stand out from your competitors and what you can offer them.  A good web video gives your viewer a good reason to trust your brand.

#4 Get it out there

Don’t just leave your video on your webpage, put it everywhere you can. Tweet about it, blog about it, share it on Facebook and LinkedIn. It is all about Exposure

#5 Call to Action

Let’s be honest, you’re not creating a web video just for entertainment, you want action. So ask for it. Do it at the end, and do it politely.  Keep it short and to the point so your audience is left feeling good about what they’ve just watched, they should know who you are and what you can do for them.

 

Introducing Web Streaming

June 25th, 2014 Posted by News No Comment yet

With the growing popularity and cost-effectiveness of virtual events, hybrid events have become a popular way of increasing participation in traditional events at a relatively low cost. They also enable participation by people who might be unable to attend physically and it allows you to keen a valuable record of your event. With that in mind Blue Shadow Group Would like to introduce our new Webstreaming Option

Web Streaming is Similar to Webcasting however all your content is delivered in a single video file that can be loaded to YouTube (or your Video hosting service) Using the power of YouTube Free service we can deliver your content live or on Demand in full HD format. As with Webcasting the experience is similar to being in the room.

Web Streaming delivers a video that can be played back anywhere and on any device that can access YouTube. The player is full branded and the layout of the player is customisable to your needs.

These videos can then be hosted in any number of players/ playlist that can be delivered on your site or a custom microsite.

With countless options and uses for these videos Web streaming is a extremely effective cost effective solution

Web Streaming