Posts tagged " corporate filming "

Video Production – Short About Us Videos

December 21st, 2015 Posted by News No Comment yet

Have you ever wondered how a Video Production can help sell your product or service online?

Well the Team at Bartercard Australia have known about the power of video for many years and have created a few about us videos that help sell them to a potential audience around the world.

About us videos are a great way to engage your viewer without feeling like you are trying to get them to buy, It instills confidence in the viewer about you and at the same time sells your company to them so they will be more likely to buy your service. This type of video production can be in any style you want that suits your business, from a simple presentation to camera to a more complex animation, the possibilities are unlimited.

Video production is a tool to help you to engage your potential clients better and sell easier online and offline at anytime of the day on any platform and any where.

Check out the latest about us video produced for the team at Bartercard

Video Streaming – Viewer Engagement

April 2nd, 2015 Posted by News No Comment yet

Are you looking for a few tips to drive viewer engagement in your videos post event? Check these out.

Firstly it is important to decide if the video content you are capturing is not about the amount of view but rather the outcome or the preservation of the information.
Based on this, here are a few ideas that past clients have used to drive conversation and engagement around their video productions and their topics.

Gold Nuggets
This one is not about food but rather simple rewards. In this, case what we can do is embed a slide (or ask a question about a slide) at a random location in all or just one of your videos. You then advertise through newsletters or email that there is a reward hidden (or which videos to find the answers in) in the video presentation(s) and once a viewer finds it can direct them to send an email or visit a website to claim a discount /enter a competition etc. It is essentially a great motivator to get the viewer to watch the video stream and therefore learn about the topic.
Social Media
We encourage you to use the video streaming in your social media, if you have a Facebook, twitter or LinkedIn Groups use the video productions in them to start conversations or even in current conversations if they have relevance– you can easily drop the link in with a simple question about an idea a speaker put forward as a quick way of starting a conversation. By using free web services like http://goo.gl/ you can easily shorten the web link from the long length to a few characters thus enabling you to have a cleaner URl for placement on the social media sites and even use it in twitter with your tweets.

Newsletters & the Play from Button
Newsletters are a great tool to promote the video4 production, however the webcast and YouTube platform has a handy little feature that helps you to really take conversations to the next level. The Play from Link is a great tool if you want to take a viewer straight to a particular location in the video, i.e say there is a really hot topic going around and one of your speakers has spoken about a great solution to it, all you need to do is write a quick blurb about it and then ask the reader of the newsletter to click on the link to view what he has to say about it, this then takes them straight to the hot topic and if they are keen they will then watch the remainder of the presentation.
As well as newsletters you can use this feature as part of your social media engagement if you need to reinforce a point or expand a conversation.

Polls (Webcasting only)
This is a great feature that we can turn on and set up where you can ask question(s) and let the viewer select from a Multiple choice answers – you can use this feature on its own or as part of social media conversation – I.e. ask them to watch a section of the video (using the play from feature) and then get them to take the poll on the player – the results can then be used for your information gathering or as part of the conversation on social media.
Constant Communication
With the amount of information on the web and the fact that we all seem to be busy people in our daily lives it is imperative that you firstly strike while the iron is hot and get the information into your audiences hands quickly, but it is also important that you use follow up techniques and reminders in the weeks and months to come. Promote your videos (and more importantly the benefit of watching them) via any websites / email footer / social media / newsletter or hard print medium you have available. If your potential audience does not know that the content is there they will not go looking for it and thus will not get to take up the content and understand the message.

Other Ideas include
 Use the video production in future presentations
 Build them into Blogs on your or other websites
 Feature them prominently on your landing page of your site
 If you have engaged a sponsor to support your videos get them to send it out to their database
 Use QR codes to make it easy for mobile devices to get to the content from print media
 Advertise the content before it is released to your delegates in pre-conference releases and during the event
 Use it in a training course
Most importantly people watch a video to get some sort of benefit or meet a need. Make sure you promote the reason to watch not just the fact that it is available to watch.
Should you require any information on these ideas or any of our Webcasting or Video Streaming options please contact us

Vlogging the latest in Video Production

July 22nd, 2014 Posted by News No Comment yet

It doesn’t seem too long ago, where everyone was talking about web videos blogging and just how important it was for every business to feature a blog on their website to engage with their consumers. However, it seems that this is no longer the case and nowadays it is all about ‘Vlogging’, in other words, video blogging, Find out why on the socioeconomic Blog

Once you have had a read give us a call and see how we can help you reach your potential with your Vlogging

Non Verbal power of Web Video

July 15th, 2014 Posted by News No Comment yet

Sean Rosensteel wrote an interesting article about the power of web video and the impact it can have on your business

Here is an excerpt – the full article can be found here 


Social media groupies and web marketing nerds, this is our world.

758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScorereport.

While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that.

In his book Honest Signals Dr. Alex “Sandy” Pentland, professor at the MIT Media Lab, has identified four core unconscious, nonverbal ways that humans communicate with one another. They are…

  • Activity
  • Interest
  • Mimicry
  • Consistency

The most important of these that’s revealed in video is consistency. This is also recognized as fluency. His research shows that people who know what they’re doing and are truly influential have a certain consistency with their rhythm and motion. Sure, it may be practiced – but it’s honest and hard to fake.