Posts tagged " conference filming "

Video Production – Short About Us Videos

December 21st, 2015 Posted by News No Comment yet

Have you ever wondered how a Video Production can help sell your product or service online?

Well the Team at Bartercard Australia have known about the power of video for many years and have created a few about us videos that help sell them to a potential audience around the world.

About us videos are a great way to engage your viewer without feeling like you are trying to get them to buy, It instills confidence in the viewer about you and at the same time sells your company to them so they will be more likely to buy your service. This type of video production can be in any style you want that suits your business, from a simple presentation to camera to a more complex animation, the possibilities are unlimited.

Video production is a tool to help you to engage your potential clients better and sell easier online and offline at anytime of the day on any platform and any where.

Check out the latest about us video produced for the team at Bartercard

Video Streaming – Viewer Engagement

April 2nd, 2015 Posted by News No Comment yet

Are you looking for a few tips to drive viewer engagement in your videos post event? Check these out.

Firstly it is important to decide if the video content you are capturing is not about the amount of view but rather the outcome or the preservation of the information.
Based on this, here are a few ideas that past clients have used to drive conversation and engagement around their video productions and their topics.

Gold Nuggets
This one is not about food but rather simple rewards. In this, case what we can do is embed a slide (or ask a question about a slide) at a random location in all or just one of your videos. You then advertise through newsletters or email that there is a reward hidden (or which videos to find the answers in) in the video presentation(s) and once a viewer finds it can direct them to send an email or visit a website to claim a discount /enter a competition etc. It is essentially a great motivator to get the viewer to watch the video stream and therefore learn about the topic.
Social Media
We encourage you to use the video streaming in your social media, if you have a Facebook, twitter or LinkedIn Groups use the video productions in them to start conversations or even in current conversations if they have relevance– you can easily drop the link in with a simple question about an idea a speaker put forward as a quick way of starting a conversation. By using free web services like http://goo.gl/ you can easily shorten the web link from the long length to a few characters thus enabling you to have a cleaner URl for placement on the social media sites and even use it in twitter with your tweets.

Newsletters & the Play from Button
Newsletters are a great tool to promote the video4 production, however the webcast and YouTube platform has a handy little feature that helps you to really take conversations to the next level. The Play from Link is a great tool if you want to take a viewer straight to a particular location in the video, i.e say there is a really hot topic going around and one of your speakers has spoken about a great solution to it, all you need to do is write a quick blurb about it and then ask the reader of the newsletter to click on the link to view what he has to say about it, this then takes them straight to the hot topic and if they are keen they will then watch the remainder of the presentation.
As well as newsletters you can use this feature as part of your social media engagement if you need to reinforce a point or expand a conversation.

Polls (Webcasting only)
This is a great feature that we can turn on and set up where you can ask question(s) and let the viewer select from a Multiple choice answers – you can use this feature on its own or as part of social media conversation – I.e. ask them to watch a section of the video (using the play from feature) and then get them to take the poll on the player – the results can then be used for your information gathering or as part of the conversation on social media.
Constant Communication
With the amount of information on the web and the fact that we all seem to be busy people in our daily lives it is imperative that you firstly strike while the iron is hot and get the information into your audiences hands quickly, but it is also important that you use follow up techniques and reminders in the weeks and months to come. Promote your videos (and more importantly the benefit of watching them) via any websites / email footer / social media / newsletter or hard print medium you have available. If your potential audience does not know that the content is there they will not go looking for it and thus will not get to take up the content and understand the message.

Other Ideas include
 Use the video production in future presentations
 Build them into Blogs on your or other websites
 Feature them prominently on your landing page of your site
 If you have engaged a sponsor to support your videos get them to send it out to their database
 Use QR codes to make it easy for mobile devices to get to the content from print media
 Advertise the content before it is released to your delegates in pre-conference releases and during the event
 Use it in a training course
Most importantly people watch a video to get some sort of benefit or meet a need. Make sure you promote the reason to watch not just the fact that it is available to watch.
Should you require any information on these ideas or any of our Webcasting or Video Streaming options please contact us

The Difference between an ordinary and extraordinary event

March 12th, 2015 Posted by News No Comment yet

event themingAs with most things in life the difference between good and awesome comes down to the planning and it is no different when looking at Corporate events. So how do you know that the things you are planning including Event hire and Video Production are going to deliver and meet your planning needs. to create an outstanding event?

However we at Blue Shadow Group believe that everything comes down to emotions and it is with this in mind that we focus our Total event solutions including event hire to ensure that your event, whether it be in Brisbane or beyond is a success.

When creating the Perfect event it is not just about the event hire and food on the day but a whole process that the attendee goes through before, during and after the event.

Before the event 

It is imperative to create anticipation around the speakers and the event itself. Those events that you can not wait for, are the events that you want to attend and participate in the most. Apple is a expert in the art of anticipation for its events. it give just enough away to make the excitement buzz before the event through social media and its own networks that wen people get to the actual event they are already powered to

Then planning comes into it, at Blue Shadow Group we have a team of event managers that understand the process that need to be implemented to ensure that the event is what you are promising.

We know the right event hire gear and audio visual requirements that are needed, we pride our self on delivering your message and your brand to your attendees through Video Production and event themeing, but apart from knowing how to check the right boxes off we know how to make sure all the elements work towards creating the emotion that you want at your event, and thus creating a successful corporate event

During the event

Emotions can easily be deflated when your event starts to run badly or has the wrong format, and you will take your event from being extraordinary to just an event. Emotion creates an extraordinary corporate event.

So what advice can we deliver to help keep the energy high and the emotions running in the right direction.

1. Keep the flow tight and rolling, avoid periods of nothing or waiting – it deflates a person emotion

2. Keep the energy high – Use your audio visual hire elements to create a buzz in the room, music lights and atmosphere can create energy and build your attendees emotion.

3. Use our event theming to create atmosphere

4. Keep your message exciting and keep the surprises coming

Post event

In a connected world use social media to keep the excitement and engagement going post event and use tools such a survey monkey and Google forms to get feedback to make the next one even better

in a constantly changing corporate events market weather it be in Brisbane, on the gold coast or beyond there is one thing that remains constant 0 the need for the right emotion at your event to create an extra ordinary event

Value Of A Corporate Video Production

November 4th, 2014 Posted by News No Comment yet

Corporations can benefit from a video specifically created for their business. It is one way of establishing the services and products you provide to the market. It is there all the time, no opening hours and no closing hours to monitor. The audience is able to connect with you or obtain essential information 24/7, 365 days a year.

It may be essential to distribute the corporate video production to the proper channels and embedded on your website so that it will continually do its job of brand building and creating a good reputation for your business.

Why do people prefer videos than text? For one, it engages the visual and auditory senses of people so they are able to comprehend the message on the video more than doing a reading of text content. This is not to imply that written material has no value, but if compared to the potential of video, written material would be placed as second option only.

As almost everybody has access online whether through their personal computers, tablets or smart phones, it would not be hard to find people looking for the information they need in video sites. Thus, you have to tailor your message in the video with what the time demands.

Videos can also help in your lead generation. It is impossible to get so much traffic and acquire important information on your prospects without the help of a video. You can see this potential in the viral videos that are being shared in social media sites.

Online visitors would be leaving your website once they do not find engaging content there. However, if there is video that you can offer to them, then they stay a little longer and listen to your message. Everyone uses the internet for a lot of purposes and there are more business being done online than offline. Even ordering candies or food can be done online, so you don’t have to worry losing business when you know how to harness video marketing to your whole marketing scheme.

The internet has become a better place with videos around. If you want to create a good video, you’d be better off with those who have the best equipment like those from a company for audio visual hire in Gold Coast and professional talents so you will actually have a great production. The lack of videos in your marketing mix will not help your business since you really need to engage your audience into your message and it will all come back into persuading these people to buy your products and services.

Offline, you would need the support of audio visual hire in Gold Coast if you will be sharing the video in a sales presentation or in a trade show, so you are backed by professionals all the way.

Aside from that, your video can convert views to sales better than audio or text content. Although it would not be good for a website to have no text content, things will be better for your business if you can include a video onsite. Publish more quality videos offsite such as the video sharing sites YouTube, MetaCafe, Vimeo and Vine. These videos don’t really have to be long but they should at least contain the essential points that would make your business unique from the others.