Posts tagged " blue shadow group "

Video Production – Short About Us Videos

December 21st, 2015 Posted by News No Comment yet

Have you ever wondered how a Video Production can help sell your product or service online?

Well the Team at Bartercard Australia have known about the power of video for many years and have created a few about us videos that help sell them to a potential audience around the world.

About us videos are a great way to engage your viewer without feeling like you are trying to get them to buy, It instills confidence in the viewer about you and at the same time sells your company to them so they will be more likely to buy your service. This type of video production can be in any style you want that suits your business, from a simple presentation to camera to a more complex animation, the possibilities are unlimited.

Video production is a tool to help you to engage your potential clients better and sell easier online and offline at anytime of the day on any platform and any where.

Check out the latest about us video produced for the team at Bartercard

Powerpoint Visuals

October 30th, 2015 Posted by News No Comment yet

Have you started seeing more and more black lines around your sides when you present?

Well with the growth in the audio visual space of the screens that PowerPoint are displayed on  there as been a push towards widescreen formats to suit videos and most other forms of media that now fits this audio visual format

So what can you do to fix it?

Well if you are using Office 2013 it automatically starts any new presentation as 16:9 or wide screen so you don’t need to do anything but if you are using an older version or want to fix a current presentation to suit the new audio visual screen then follow this knowledge article on from Microsoft

https://support.office.com/en-us/article/Change-the-size-of-your-slides-040a811c-be43-40b9-8d04-0de5ed79987e

Make it wide screen and take you PowerPoint into the new world of screens

 

Video Streaming – Viewer Engagement

April 2nd, 2015 Posted by News No Comment yet

Are you looking for a few tips to drive viewer engagement in your videos post event? Check these out.

Firstly it is important to decide if the video content you are capturing is not about the amount of view but rather the outcome or the preservation of the information.
Based on this, here are a few ideas that past clients have used to drive conversation and engagement around their video productions and their topics.

Gold Nuggets
This one is not about food but rather simple rewards. In this, case what we can do is embed a slide (or ask a question about a slide) at a random location in all or just one of your videos. You then advertise through newsletters or email that there is a reward hidden (or which videos to find the answers in) in the video presentation(s) and once a viewer finds it can direct them to send an email or visit a website to claim a discount /enter a competition etc. It is essentially a great motivator to get the viewer to watch the video stream and therefore learn about the topic.
Social Media
We encourage you to use the video streaming in your social media, if you have a Facebook, twitter or LinkedIn Groups use the video productions in them to start conversations or even in current conversations if they have relevance– you can easily drop the link in with a simple question about an idea a speaker put forward as a quick way of starting a conversation. By using free web services like http://goo.gl/ you can easily shorten the web link from the long length to a few characters thus enabling you to have a cleaner URl for placement on the social media sites and even use it in twitter with your tweets.

Newsletters & the Play from Button
Newsletters are a great tool to promote the video4 production, however the webcast and YouTube platform has a handy little feature that helps you to really take conversations to the next level. The Play from Link is a great tool if you want to take a viewer straight to a particular location in the video, i.e say there is a really hot topic going around and one of your speakers has spoken about a great solution to it, all you need to do is write a quick blurb about it and then ask the reader of the newsletter to click on the link to view what he has to say about it, this then takes them straight to the hot topic and if they are keen they will then watch the remainder of the presentation.
As well as newsletters you can use this feature as part of your social media engagement if you need to reinforce a point or expand a conversation.

Polls (Webcasting only)
This is a great feature that we can turn on and set up where you can ask question(s) and let the viewer select from a Multiple choice answers – you can use this feature on its own or as part of social media conversation – I.e. ask them to watch a section of the video (using the play from feature) and then get them to take the poll on the player – the results can then be used for your information gathering or as part of the conversation on social media.
Constant Communication
With the amount of information on the web and the fact that we all seem to be busy people in our daily lives it is imperative that you firstly strike while the iron is hot and get the information into your audiences hands quickly, but it is also important that you use follow up techniques and reminders in the weeks and months to come. Promote your videos (and more importantly the benefit of watching them) via any websites / email footer / social media / newsletter or hard print medium you have available. If your potential audience does not know that the content is there they will not go looking for it and thus will not get to take up the content and understand the message.

Other Ideas include
 Use the video production in future presentations
 Build them into Blogs on your or other websites
 Feature them prominently on your landing page of your site
 If you have engaged a sponsor to support your videos get them to send it out to their database
 Use QR codes to make it easy for mobile devices to get to the content from print media
 Advertise the content before it is released to your delegates in pre-conference releases and during the event
 Use it in a training course
Most importantly people watch a video to get some sort of benefit or meet a need. Make sure you promote the reason to watch not just the fact that it is available to watch.
Should you require any information on these ideas or any of our Webcasting or Video Streaming options please contact us

Innovation in 2015

February 23rd, 2015 Posted by News No Comment yet

With 2015 well underway and the battle for your audiences attention and patronage at your upcoming events here are a few ways to help make your event stand out and get the sales you want.

 

Social Integration

Social Media is a fast paced and exciting area when it comes to conferencing and events. The majority of your attendees come for the information and the networking opportunities. Social Media can support both of these needs before, during and after the event.

Before the corporate event starts it is a great idea to use Facebook and Twitter to start the conversations and drum up the excitement about the event and its topics. You can even use the conversation to develop your program and direct panel sessions during the event.

During the event the conversation can flow on these platforms, provide internet at the venue and encourage participants to answer questions or promote topics through the social platforms. you can display these feeds on the big screens at appropriate times to show everyone where the conversation is heading.

The Use of QR Codes helps to make it easy for people to join the conversation and access internet feeds  Or you can even get the audience involved in taking your photos of the event and by using instagram collate them for everyone to see on the big screen.

The best thing about all these tools – they are free to low cost to set up, meaning added value to your delegate at almost no cost to your event.

Here are just a few social tips for your next corporate event

  • Create Hash Tags that people can follow
  • Create a Facebook page people can join
  • Use twitter to pose questions
  • Use Google Forms or similar to gauge feedback
  • Create live polls for keynote or Panel sessions
  • QR codes so delegates can easily scan and access programs or Wifi
  • Instagram Feeds of delegates photos
  • And MANY MORE FREE OR COST EFFECTIVE Ideas

Blue Shadow Group has the team and skills to make any or all of these ideas reality, feel free to chat to the team today to see what social tools could work for your event.

 

Lasers 

Audio visual hire Brisbane with lasers Laser EventsWell we are not talking about the high powered lasers that can cut through steel like the movies, what we have skilled into our arsenal of tools is a simple yet effective laser solution that will compliment any event theming. Blue Shadow Group have developed, with specialized technicians, a complete laser package that can take any event theming from ordinary to extraordinary. Lasers are are great solution to have when it comes to your event audio visual requirements. They allow you to create movement, energy and atmosphere  in any room be it indoor our outdoor. Check out some of our laser events and then have a chat to the team to see how it can work for your event.