When we start to look at the change happening with Corporate Events, there has started to be a big swing to taking the event online to generate more income but most of all generate more conversation. This has largely been seen in the government sector. As the trend starts to be flow into the general corporate events market there has been one overall concern that stops a lot of event management companies from taking their events online
Will it take people away from the actual event?
In general if you use your online event well it can increase the onsite attendance over time and increase your revenue.
So how can it do this?
Well by using your online event to engage a wider audience you are able to encourage more people to wan to be a part of and contribute to the real conversation thus wanting to attend the real world event.
A real world example is sporting events. they are broadcast live to the world and yet they are sell out events. People want to be part of the atmosphere and part of the conversation.
So How do you achieve this with online events.?
By using video streaming services you can quickly and cost effectively get your event online. once online it is a quick and easy to use the content to promote the next event or event promote the content from the current event through social channels and cost effective marketing strategies
Done well it will generate a wealth of interest and conversation around the content and can be used to interest viewers to attend the next event.
The Team At Blue Shadow Group are not only event and video streaming Experts can can also help you use the content effectively to help you grow your event and grow your audience.