Non Verbal power of Web Video

July 15th, 2014 Posted by News No Comment yet

Sean Rosensteel wrote an interesting article about the power of web video and the impact it can have on your business

Here is an excerpt – the full article can be found here 


Social media groupies and web marketing nerds, this is our world.

758 million people worldwide (over 10% of earth’s total population) watched an average of 79 YouTube videos each in just one month, according to a recent ComScorereport.

While the common belief is that the power and popularity of video is created by the way it combines visual & audio messaging, the influence of video is deeper than that.

In his book Honest Signals Dr. Alex “Sandy” Pentland, professor at the MIT Media Lab, has identified four core unconscious, nonverbal ways that humans communicate with one another. They are…

  • Activity
  • Interest
  • Mimicry
  • Consistency

The most important of these that’s revealed in video is consistency. This is also recognized as fluency. His research shows that people who know what they’re doing and are truly influential have a certain consistency with their rhythm and motion. Sure, it may be practiced – but it’s honest and hard to fake.

 

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