Innovation in 2015

February 23rd, 2015 Posted by News No Comment yet

With 2015 well underway and the battle for your audiences attention and patronage at your upcoming events here are a few ways to help make your event stand out and get the sales you want.


Social Integration

Social Media is a fast paced and exciting area when it comes to conferencing and events. The majority of your attendees come for the information and the networking opportunities. Social Media can support both of these needs before, during and after the event.

Before the corporate event starts it is a great idea to use Facebook and Twitter to start the conversations and drum up the excitement about the event and its topics. You can even use the conversation to develop your program and direct panel sessions during the event.

During the event the conversation can flow on these platforms, provide internet at the venue and encourage participants to answer questions or promote topics through the social platforms. you can display these feeds on the big screens at appropriate times to show everyone where the conversation is heading.

The Use of QR Codes helps to make it easy for people to join the conversation and access internet feeds  Or you can even get the audience involved in taking your photos of the event and by using instagram collate them for everyone to see on the big screen.

The best thing about all these tools – they are free to low cost to set up, meaning added value to your delegate at almost no cost to your event.

Here are just a few social tips for your next corporate event

  • Create Hash Tags that people can follow
  • Create a Facebook page people can join
  • Use twitter to pose questions
  • Use Google Forms or similar to gauge feedback
  • Create live polls for keynote or Panel sessions
  • QR codes so delegates can easily scan and access programs or Wifi
  • Instagram Feeds of delegates photos

Blue Shadow Group has the team and skills to make any or all of these ideas reality, feel free to chat to the team today to see what social tools could work for your event.



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