#1 Have an idea what you want to achieve
Know your target audience and what they want to see. do you need to connect with your audience or are you aiming to just wants to be entertain them? Whatever your audience, keep tour web video personal. Know your message before anything else. This will help keep the filming and editing process running as smoothly as possible, saving you time and money. It is very easy to spot a poorly planned video; you’ll lose more than just brownie points if you deliver a sloppy job so keep it sharp.
#2 Short is best
The reason video marketing has such a high rate of success is its ability to capture an audience and not let them drift away like other marketing mediums that require the audience to read rather than just watch. So keep it short, and to the point and if there’s something you really want your viewers to see, put it near the beginning.
#3 Quality & Quality
Make sure your concept is worthy of your brand. You need to showcase your brand and show your audience the big picture, why you stand out from your competitors and what you can offer them. A good web video gives your viewer a good reason to trust your brand.
#4 Get it out there
Don’t just leave your video on your webpage, put it everywhere you can. Tweet about it, blog about it, share it on Facebook and LinkedIn. It is all about Exposure
#5 Call to Action
Let’s be honest, you’re not creating a web video just for entertainment, you want action. So ask for it. Do it at the end, and do it politely. Keep it short and to the point so your audience is left feeling good about what they’ve just watched, they should know who you are and what you can do for them.