Monthly Archives: July, 2013

Why use “video” to promote your business? – Part 4

July 22nd, 2013 Posted by News, Uncategorized No Comment yet

Daniel de Vries

Generating Ideas – by Daniel de Vries

The key to coming up with a killer idea, irrespective of style or goal is adhering to a rigorous creative process that lets the story, rather than the medium of story-telling, drive decisions about appropriate form and core goals.

  1. Content gap analysis – What do people care about? What might work in your niche? What have other people done in different verticals?
  2. Form gap analysis – What style of content is appropriate for your idea? Is video really the right form?
  3. Work out what you want to achieve – Pick out the core purpose of your content. Should you build different bits of content to achieve different aims or can you hit all your goals with one bit of content?
  4. Develop your idea – Who is your target audience? What style of content will work well to achieve for your goals?

Content Gap Analysis
While video can be an extremely valuable asset for businesses with an online presence, it’s not always going to be the best form for every kind of content and every type of business.
Typical failings in the creative process come when companies decide to do video before they have relevant and appropriate idea for the content it will contain.

Until next time…

Blue Shadow Group hosts P!NK

July 21st, 2013 Posted by News No Comment yet

P!NK is one of the biggest superstars in the world today.  Adored by millions and admired by the rest.  P!NK was recently in south east Queensland and Blue Shadow Group played their part in the festivities.  Photos from the event are below…


Why use “video” to promote your business? – Part 3

July 15th, 2013 Posted by News No Comment yet

Daniel de Vries

Reason 3. Video Offers Positive Signals to Search Engines – By Daniel de Vries

Web Video is also an extremely valuable resource for SEO (Search Engine Optimisation), as it assists with the following goals:

When does video work?
The most common mistake made by individuals and  video production companies is to view video as content akin to blog posts or interactive graphics – rather than as a form and media type.

Web Video is an integration of text, image and music towards a unified goal, functioning effectively when these elements are symbiotic rather than disintegrated.

Until next time…

The Easiest Way to Cut Event Costs without Cutting a Thing

July 9th, 2013 Posted by News, Uncategorized No Comment yet

Daniel de Vries By Daniel de Vries

We all need to make money in business or the plain honest truth is that we will not survive in the long term.  If you are planning an event then the chances are that you are very busy and need to rely on others to assist you.  There are many times in this situation that we look at a proposal from a venue or event supplier and we accept the “package” and skip over the “details”.

It is surprising how many people are not aware of or do not question additional charges.  For example if you take a package with a venue that includes their on-site audio visual contractor then normal business practice suggests that the venue will add a % to be able to deliver this service.  If you decide to use your own audio visual contractor then you may face a surcharge to offset this %.

If you hire Blue Shadow group to run your event and manage the process then you may be surprised at the level of detail we insist on in order to save you more dollars than our event manager costs you.  We have great relationships with most venues and as a result we can often negotiate using our buying power to waive many fees that you would otherwise have paid.

Blue Shadow Group event organisers take away the stress from you  as the event owner and we often reduce the costs too.  If you are under budget  then you look good which makes us look good.  You may even want to spend the excess budget to add extra wow to the event.

Call us next time you feel the event stress levels and push it all on to us with a smile… it’s what we do.

Until next time.